Alex Lau

In over 15 years of writing software for a variety of organizations, Alex has learned a lot about not only this industry, but about what it takes to succeed within it. Whether it be at a large enterprise or one of the startups he’s worked at (two of which were part of successful acquisitions), he has first-hand experience with how to build applications and just as importantly, how not to. One thing that hasn’t changed over the years is that Alex is quick to empathize with those starting their journeys in software. In fact, this affinity for mentorship and knowledge sharing is a big motivation for this book. Alex is quick to point out that his success as a software developer is rooted not in a natural coding ability but rather in his thoughtful and strategic approach–one he’s excited to share with his readers. Alex continues to work in the software industry and lives in Texas with his family.