Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its fifth edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Designing Brand Identity demystifies branding and gives practitioners a roadmap to create sustainable and successful brands. It is published in 7 languages, and is used by clients and their branding and design firms to educate their staffs.
