Alisha Pennington

Alisha and Maurice Pennington are strategic business advisors and co-founders who have helped over 650 entrepreneurs and 60+ businesses across 30 industries. Alisha is also the founder of ATvantage Athletic Training, a staffing company recognized on the Inc. 5000 list for three consecutive years, where Maurice has served as Vice President. They draw on their extensive experience in the staffing and business consulting space to guide entrepreneurs through the challenges of growth, leadership, and strategic planning. Their PIVOT framework empowers business owners to align their work with their life goals, ensuring sustainable success without sacrificing personal fulfillment. When Alisha isn’t developing new business models and Maurice isn’t pursuing his passion for home design, they’re focused on raising their two daughters, enjoying sports and entertainment, and traveling.