I am a proud Mexican with humble beginnings, and my journey has been shaped by the enduring belief that hospitality and faith in humanity are the heartbeats of connection. My story is one of transformation—not just in the world of business, but in my own identity. For years, I climbed the corporate ladder, chasing external definitions of success, until I realized that my true value lay not in a job title, but in the uniqueness of who I am and what I bring to the world. From a deep-rooted passion for developing people, operations, and processes, I have found that my work leaves a lasting imprint wherever I go. In that realization, I knew I had to create something greater than myself—something that would allow me to continue giving back to the communities that shaped me. That’s how Sisu & Grit was born. The name itself is a blend of two powerful concepts: Sisu, the Finnish word for unwavering resilience, and Grit, the relentless determination to push through challenges. Together, they represent both the spirit of coaching—embracing the unknown with passion and authenticity—and the precision of consulting—focused on data, processes, and the drive to reach the finish line. Through Sisu & Grit, I offer both coaching and consulting services that transcend borders, honoring the belief that business and identity are universal. We are all connected, not by our titles, but by the deeper values that guide us. As a business coach and consultant, I am committed to empowering individuals and organizations to rediscover their purpose and thrive, always rooted in the shared humanity that unites us all.
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