Carolina Kairos is CEO & Head of strategy at Padawan®. She is the creator of THE BRANDING METHOD™ and Talent Branding Design™. She has worked managing brands such as Carls Jr, Tony Roma's, Cepsa, Vodafone, Coca-Cola, Thyssen-Bornemisza Museum and Iberia. Every year she launches more than 10 brands and startups. She is a certified mentor for strategy and entrepreneurship for entity programs like Banco Santander. STRATEGY IS POWER This wasn't luck, it was branding. I was sacked from the best branding agency in the world and the next day I created the best agency for my world: PADAWAN®. A few months later I had profits and a team following my purpose, developing my clients and being coherent with my own values. This wasn't luck, it was branding. Knowing brand strategy was key to succesfully launch my project and have profits. In a hypercompetitive entourage such as this one and an "everything is free" mindset, doing things well is taken for granted, doesn't particularly distinguish you and doesn't bring value to your consumers. You need to give more. Now more than ever the most agile, well-aimed and brave will be the ones that remain relevant. This is why I want you to hit the mark on your first try and with whatever it is you want to do with your life. I'm sharing my 8 years of experience in branding in a practical way with you. Everything I have learned, what has worked and what I have used on my more than 100 big clients. You have in your hands all the power of the branding strategy transformed in a method so play with an advantage, provoke, have fun, brand with fire and go out in the world. Live with freedom and create create hubris brands.
