Chris Baker

Chris Baker is an award-winning advertising and social change strategist turned founder and author. Chris is Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale. Over 1.2m trees have been planted in just three years. Chris is also Co-Founder of Change Please, a coffee brand that has helped hundreds of homeless people off the streets by training them as baristas. Change Please was named the World’s Leading Social Enterprise in 2018 and in Marketing Week’s 100 Most Disruptive Brands in the World and is available in 23 countries. He has spent over 20 years working on the world’s biggest brands in the advertising and marketing sector including Unilever, Danone, Pepsico, Boots, Sky and Alpro, winning over 100 strategic and creative awards along the way. He has also worked on the full spectrum of society’s problems, from knife crime, disinformation and climate change, to the refugee crisis, illiteracy, loneliness, homelessness, child abuse, poverty and obesity. He has a strong track record of applying the latest thinking in psychology, behavioural economics and human motivation to fuel positive social change.