Crystal Sacca is a New York Times Bestselling author and creative director whose books include “The Essential Scratch & Sniff Guide to Becoming a Wine Expert” and the follow-up book “The Essential Scratch & Sniff Guide to Becoming a Whiskey Know-It-All.” Each book was playfully designed to feel like a kids book for adults, knocking both wine and whiskey off their intimidating pedestals to make them accessible to everyone. Who doesn’t like to scratch & sniff to learn what you really love to drink? When not creating best-selling scratch & sniff books, Crystal is a partner and Chief Creative Officer at Lowercase Capital, where she invests and advises tech start ups. Previously, Crystal was an advertising creative whose global campaigns for Audi, Intel, and HBO won an attic full of awards. Crystal also lends her talents as an artist and designer to help change the world–fighting for cleaner water, a less polluted climate, the rights of women and girls, and social justice.
