Daniela is a Guatemalan designer focused on visual identity development. Post college, she started her career as an Art Director at different major ad agencies around the US. She shifted her focus from art direction to visual identity design when she started her own business in 2014, which she has continued to grow from home in Guatemala City, where she lives with her husband Alex and 3 kids. Most recently, as a mother and a creative, she has been exploring the world of self-publishing.
