David Cravit

David Cravit has over 30 years’ experience in advertising, marketing and consulting in both Canada and the USA. He's participated at the most senior levels in the creation and placement of over $5 billion worth of media advertising. He has been a guest on numerous radio and TV shows, frequent speaker to consumer and business audiences, and contributor to professional journals. He's now focused on tracking the reinvention of aging, led by the Baby Boomers. It's the most significant and far-reaching trend in the world, touching every aspect of society - health, money, jobs, education, the consumer marketplace, and even sex. Cravit's first book was “The New Old,” (October, 2008, ECW Press) detailing exactly how the Boomers are completely revolutionizing the entire process of aging - and what the implications are for businesses, government, and society as a whole. His second book,“Beyond Age Rage” (April, 2012, Bastian Books), describes the apparent “war of the generations" - Boomers vs. Millennials - and shows boomers and seniors are already solving it. Both books can be purchased online here on Amazon.