Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
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David R. Bell is a serial seed investor and Co-founder at Idea Farm Ventures, a consumer venture studio based in New York City. Previously, he had a twenty-year academic career at The Wharton School where he held the Xinmei Zhang and Yongge Dai Professorship.
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