Demi Samande

Demi Samande stands out as a visionary leader in the furniture manufacturing industry, with over 15 years of experience driving high-end furniture ventures across the UK and Nigeria. As the CEO of Majeurs Holdings and host of the SUSU Podcast, Demi exemplifies both practical expertise and conceptual mastery, seamlessly blending traditional craftsmanship with contemporary aesthetics. Her business philosophy is rooted in sustainable practices and innovation, ensuring that every product is not only luxurious but environmentally conscious. With a degree in Architecture from London Metropolitan University, Demi’s ability to design both exquisite furniture and functional spaces has set her apart as a leader in the industry. Demi’s impact extends beyond manufacturing. As the founder of Majeurs Academy, she is committed to equipping Africa’s youth with practical skills in furniture making, upholstery, and craftsmanship. The academy empowers young people by offering them an opportunity to learn, grow, and build sustainable careers, helping to transform their lives and create wealth for future generations. Her entrepreneurial vision also includes an AI-powered SaaS platform, a transformative solution aimed at integrating global furniture manufacturing through technology. This platform provides artisans with the tools to maintain high-quality production, meet ISO standards, and scale their businesses sustainably—without the need for large factories. Demi’s mission is to position Africa as a global hub for value-added products, changing the narrative and unlocking the continent’s potential. A certified Leather and Upholstery Expert, Demi has worked on high-profile projects in both the UK and Nigeria, consistently meeting the sophisticated demands of a diverse clientele. Her passion for quality and sustainability, combined with a commitment to continuous learning, defines both her personal and professional life. Through her podcast, SUSU, Demi explores the realities of business and entrepreneurship in Africa, sharing insights and inspiring the next generation of entrepreneurs. With her charismatic leadership and focus on empowering others, Demi Samande is not just building a business—she is shaping the future of manufacturing in Africa.