Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, strategy, or execution. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. The unique mix of strategy, integrated marketing, and art direction is what Douglas brings into the boardroom or classroom. In his first book, “Creative Strategy and the Business of Design,” Douglas uses the day he stumbled into a strategy meeting as the starting point for this guide to integrating strategy into design execution.
