Dr. Markus Husemann-Kopetzky

Dr. Markus Husemann-Kopetzky is an experienced pricing expert, passionate pricing researcher, and the founder of the Price Management Institute GmbH – a boutique consultancy for price management and price communication. Markus knows both sides, academia and business. As a senior research fellow, University lecturer, and advisor for doctoral students, he shares and contributes to cutting-edge pricing research. In his professional career, he has held consulting and management roles in the financial services and retail industries for more than a decade. Markus practiced what he advises: For many years, he has been in the "machine room of pricing," developing and implementing pricing strategies for different businesses. As a reader of the Handbook on Psychology of Pricing, for free and exclusive updates please visit www.PsychologyOfPricing.com. Subscribe to Pricing Nuggets: Short, weekly insights from academic studies on psychological pricing.