Duncan S Chapple

Duncan Chapple is the preeminent consultant on the optimization of international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations practice, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors. Outside work, he is co-director of the Analyst Observatory at the University of Edinburgh Business School. Since 2001, he has directed the two major longitudinal studies used by analyst relations professionals: the Analyst Value Survey and the Analyst Advocacy Study. Chapple has helped hundreds of high-growth companies to use relationships to influence customers, channel partners and third-party sales recommenders like analysts, advisors and consultants. His clients have included Accenture, Atos, Boku, Cisco, Dell, EXFO, Fujitsu, HP, Huawei, IBM, Kroll, Microsoft, Okta, OpenPayd, Ribbon, RingCentral, Signicat, Westcon and Wind River. An expert in the international evaluation of influencer relations, he is the co-author of three books on relationship marketing. Chapple is a co-founder of the Institute for Industry Analyst Relations. Duncan was one of the first to hold the elite IIAR Professional Certification, held by just 44 people in early 2022.. He holds a BA degree with honours from the University of Manchester. His master's studies were at three University of London colleges (City; King's College London; and London Business School) and the University of Edinburgh. As a life-long learner, Duncan Chapple has also studied at, among others, Aalto University, Ashridge, Dartmouth College, EDHEC, the Handelshochschule Leipzig, Université Catholique de Lyon, UCLA, the University of the Arts and the University of Newcastle. He is a fellow at Nottingham Business School and, until 2017, served on the London Business School international alumni council. Chapple has also qualified as a Chartered Marketer and Member of the Association of Business Psychologists.