Annie Pettit

Annie Pettit, PhD CAIP FCRIC is a consumer, customer, and marketing researcher who specializes in survey research, data quality, and standards. She has more than twenty years of experience in the research industry, having worked as VP Research Standards at Research Now (now Dynata), Chief Research Officer at Conversition Strategies, and VP Panel Analytics at Ipsos Interactive Services. Annie is heavily involved in the marketing research industry. She is on the board of Canada’s CAIP-PAIM (Certified Analytics and Insights Professional), and she chaired the Canadian Mirror Committee for ISO/TC 225 Market, Opinion, and Social Research for ten years. She has spoken at hundreds of conferences around the world, including ARF, CASRO, ESOMAR, IIeX, MRA, MRIA, NetGain, NewMR, Quirks, QRCA, IIR, and many others. She has appeared on numerous podcasts, and written hundreds of blog posts and articles in both professional and refereed magazines and journals.