Finka Jerkovic

For so long I thought I had to change who I was in order to fit into the world. I wanted to be seen as being the right kind of person who delivered results, met clients’ needs, and never relented in order to be valued at my work. Nothing brought this to light more than when I was working for a company that asked me to lead a sales team using the most aggressive and ‘traditional’ sales processes. It was the constant ‘always be closing’, ‘mosquito-style pesky persistence’ and fear-based selling that left me feeling terrible about my work and myself. I knew there had to be a better way, a better way to connect with clients, create solutions that solved their problems, and feel good about sharing what I had to offer. For the past twelve years working with more than ten thousand leaders, sales professionals and entrepreneurs, from Fortune 500 to small business, I successfully developed and taught what I’d intuitively discovered – that we need to shift from transactional to transformational selling in order to sell from love. Sell from love is built on my more than two-decade career in sales and a foundation of research that included 235 global interviews with entrepreneurs, financial advisers, coaches, consultants, and service-based professionals. I’ve participated in more than 800 coaching sessions, observing leaders directly coaching their sales teams and helping them improve their sales coaching skills so that their teams could sell with confidence, build client loyalty, and grow their business. Selling from love is a business strategy unlike any other. You can be a good person, do good work, and make good money doing it. Selling from love will help you get more clients, grow your business, and make a meaningful impact on others. I feel truly blessed and honored to have the opportunity to bring you sell from love so you can align your purpose and your client and offer, authentically. Now here’s my formal author bio: Finka Jerkovic is an international speaker, workshop facilitator, and leadership coach. As Founder & President of FINKA Communications Inc., she consults with clients in areas of personal branding, leadership development, sales and marketing, client experience, and employee engagement. She brings more than two decades of experience in corporate Canada in the financial services industry, with an expertise in sales, leadership, communication, and coaching. Finka’s leadership + team development programs have been delivered to organizations across North America and Europe with a client roster that includes Lowe’s, Toyota, Unum | Colonial Life, Schneider Electric, Network of Executive Women, Merck, and The Executive Institute. Finka is the Program Director and Lead Coach for How to Fascinate® and the creator of the Certified Fascinate® Advisor program, through which she has personally trained more than one hundred and fifty advisors in using the Fascination system and tools. She lives in Canada with her husband and daughter on their 85-acre nature oasis, where you`ll find them living a farm- to-table lifestyle, brewing up essential oil blends from their lavender field, riding horses, and beekeeping. Finka believes that when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment and outer success and create a transformational impact.