Fredericka Deena

Fredericka is a visionary leader who has redefined the intersection of philanthropy and grassroots advocacy. She has raised over 70 million dollars for initiatives that champion equity and empower communities. As a Senior Executive in Development and Fundraising, she has crafted innovative programs and strategies to reshape narratives around capacity building and inclusive grantmaking. Rooted in resilience, Fredericka’s advocacy stems from her upbringing during the era of Urban Renewal and the influence of her great-grandmother, Bessie McKeller—a self-made businesswoman who exemplified courage and determination. This legacy inspired Rebel Words, a grant writing manual and a love letter to changemakers working at the community level. Fredericka’s groundbreaking work includes designing grant training centers, advising national funders, and empowering grassroots organizations to overcome systemic barriers. She believes in the transformative power of storytelling to connect strategy with action, equipping leaders to unlock funding and create sustainable change. With Rebel Words, Fredericka invites readers to join a movement where every voice matters, strategy drives impact, and communities thrive through shared determination.