GORDON F. BRUNNER

Gordon Brunner is a legendary product innovation leader, having spent a 40 year career at Procter & Gamble, and credited with accomplishing the launching of dozens of new and improved superior products, as well as major advances in systems, culture, reward systems. and leadership principles for a global R&D organization. He was the Chief R&D Officer for 13 years, worked for four CEO's, and was the first and only R&D employee to be appointed to the Company's Board of Directors, where he served for 9 years. During his career, he was involved with five new-to-the-world multi-billion dollar brands, all behind major technology achievements. This included Liquid Tide & Ariel, Pantene, Febreze, Swiffer, and Actonel Rx for osteoporosis. There were some fifteen other multi-hundred million dollar successful innovations and superior brandshis. P&G's outstanding technical accomplishments were recognized in being awarded the US Medal of Technology in 1995, and where Brunner accepted the award for the Company. He was a student of R&D organization culture, structure, and effectiveness, and instituted major changes which have become global benchmarks. This included researcher reward systems and career path structure, "open" innovation, global internet innovation communication, and an internal "new venture" project structure. P&G is a 187 year old Company. Although much has been written about its leaders and its brands, Brunner provides the FIRST detailed compilation of the key elements behind the Company's primary strategy for success over it's ENTIRE history - "SUPERIOR PRODUCTS". There's first-hand sharing of key insights, proven approaches, failures, as well as engaging stories of people and the technical innovations behind a host of globally recognized consumer products. It's an easy, great read.!