Grace is half-Greek, half-English, and is passionate about escaping the nine-to-five norm and helping you do it, too. After making candles as a hobby, she decided to combine her two passions, business and candle making, to start a new business. She can confidently say that she knows what she is talking about because she has worked in Brand Strategy and Marketing for years and understands how to make your brand stand out from competition. This, coupled with growing and running an Instagram business for six years, gave her a wide knowledge into digital marketing. Her main goal is helping you to achieve candle making business success. She believes that this matters deeply because starting a business can be so overwhelming, and it’s very hard to know where to start and how to succeed. Many people sell candles these days, so it’s difficult to stand out from the competition. However, by making guided business choices, you can create an extremely lucrative business. According to Grace, “I’m writing these books because I am passionate about helping others make their candle making business a success, as the majority of small candle making companies miss out on so many sales due to focusing solely on the technical side of candle making, and I do not want you to be one of them.”
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