Helen Edwards

Helen has been an entrepreneur, venture capitalist, technology executive, writer, editor, market researcher, engineer, and product manager. She is described as being able to “link the unlinkable,” and having a knack for spotting the signal in the noise. Helen advises senior leaders on how to use technology to hone their decision-making skills and leverage their intuitive strengths using data. In 2017, the artificial intelligence market research firm Helen founded alongside her husband, Dave Edwards, was sold to Atlantic Media, and they continued their work at Atlantic Media’s subsidiary Quartz. As a husband-and-wife team, Helen and Dave have worked together since 2009, and they wouldn’t have it any other way. Sonder Studio is their fifth company, where they focus on helping humans succeed. Make Better Decisions is their first book.