Iddo Tavory

Iddo Tavory is Professor of sociology at NYU. Iddo is a sociologist and theorist interested in the interactional and cultural patterns through which people come to construct and understand their lives. His books Abductive Analysis (2014, co-authored with Stefan Timmermans) and Data Analysis in Qualitative Research (2022, also with Stefan Timmermans) both show how researchers can re-organize their work to make the most of the surprises that emerge in the process of research. His ethnographic book, Summoned (2016), is an account of an Orthodox Jewish neighborhood in Los Angeles as well as a treatise on the patterning of social worlds, and his book Tangled Goods (with Sonia Prelat and Shelly Ronen, 2022) explores the relationship among goods in pro bono advertising, and theorizes the coordination of different forms of worth in action. He has also co-authored a book on the measurement of culture in the social sciences (2020) and is writing more on the advertising industry in New York as well as a theoretical book about Cultural Interactionism. Among his awards, Iddo has received the Clifford Geertz for his work in the sociology of culture, the Robert Park award for Urban Sociology, and the Coser award for agenda-setting in sociological theory.