J.B. Herron

Jennifer B. Herron is the founder & CEO of Action Engineering, a registered Women-Owned Small Business specializing in guiding organizations through their transformation into a Model-Based Enterprise (MBE) using Model-Based Definition (MBD). She serves on the Digital Metrology Standards Consortium (DMSC) Board of Directors, which maintains the QIF and DMIS standards. Ms. Herron has extensive experience with the hardware design for spaceflight and military systems, and as such, is an expert in multiple CAD packages (e.g., Creo, NX, SOLIDWORKS, Inventor). She holds a patent for a snake propulsion mechanism and is the author of Re-Use Your CAD: The Model-Based CAD Handbook. Because standards are the lynchpin to a digital transformation, she also serves on the American Society of Mechanical Engineers (ASME) and the Automotive Industry Action Group (AIAG) to write standards that empower all industries to do business differently.