Jai Heer is a seasoned Amazon ads expert and founder of AMSPPC, specializing in helping non-fiction authors maximize their book sales and achieve their broader business goals through strategic advertising. With over three years of experience managing and scaling ad campaigns on KDP AMS, Jai has worked with authors across a wide range of niches—from leadership and self-help to real estate and digital marketing—helping them align their book’s purpose with the right advertising strategies. Jai’s journey began in 2017 when he self-published his own books, navigating the challenges of a rapidly changing Amazon landscape. This hands-on experience allowed him to develop a deep understanding of how Amazon’s advertising algorithms work and how they can be leveraged to boost book visibility, improve rankings, and generate both paid and organic sales. Jai is known for his data-driven approach and personalized service, offering done-for-you monthly ad management that allows authors to focus on their creative work while Jai and his team handle the complexities of advertising. His agency’s unique selling point is its ability to align an author’s specific goals—whether it’s more leads, increased brand visibility, or profitability—with customized ad strategies that deliver results. Jai’s clients include busy coaches and founders who use their books as lead magnets to attract clients, sell courses, and secure speaking engagements. He’s known for guiding his clients through the process, ensuring that their ads not only drive sales but also build brand authority. From optimizing underperforming campaigns to refining ad strategies for long-term growth, Jai brings a balance of expertise, patience, and a passion for helping authors succeed.
