James D. Wilton

James D. Wilton is a world-renowned expert in SaaS pricing, with over 12 years of experience helping startups and fast-growing companies maximize their value through strategic pricing. As the Founder and Managing Partner of Monevate, the premier pricing and monetization consulting firm for XaaS and tech companies, James continues to shape the industry's approach to pricing. His expertise was honed in leadership roles at McKinsey & Company, where he led the pricing service line for Fuel, their startup and scaleup practice, and as Head of Strategic Pricing at RELX. Driven by a mission to help innovative companies capture their true worth, James regularly shares his insights with the startup community. He is a frequent publisher of Monevate insights and the founder of The Cube, the first pricing-focused community for SaaS and tech leaders. With Capturing Value, James distills his vast experience and knowledge into an essential guide for anyone looking to master the art and science of SaaS pricing.