Jeanette Maw McMurtry

With Marketing for Dummies, Jeanette McMurtry is helping small businesses get smart about all aspects of marketing. In this 2022 edition, she helps small business close the gap with big brand competitors by appealing to the psychology of choice across all points of engagement - content marketing, advertising, PR, email, social, events and more. Her clients and those following the tips and tactics in her book achieve "Unthinkable" results like 200 - 600% increases in response, revenue, and profitability. Jeanette is a global authority, columnist, and keynote speaker on consumer psychology and emotionally-based marketing strategies for businesses in all industries. Audiences around the world, from Santiago and Bogota to Sydney and Shanghai, have given her keynote and training sessions top reviews as inspiring, innovative, and actionable. What sets Jeanette apart from other marketers are her forward-thinking ideas and insights that inspire even the most seasoned executives, and her ability to teach marketers at all levels how to turn her high-level concepts into affordable tactics that achieve “unthinkable” ROI. Beyond speaking, Jeanette has been a columnist for several publications throughout the U.S., Australia, and China, including DM News and Target Marketing magazines, and is a former radio talk show host for Voice America.