Jeffrey Caldewey

‘The label is part symbol, part memory, and part storytelling…’ Jeffrey Caldewey is co-founder of Icon Design Group, an internationally acclaimed design and marketing firm specializing in brand development of 'liquid luxury' labels. Caldewey began his design career as President and Art Director of the Napa Valley design studio Vintage Image where he wrote, designed, and published art and reference books on the wine industry. One of Caldewey’s earliest designs was for Chateau Montelena, the wine that went on to win the infamous Paris Tasting featured in the movie, Bottle Shock. Later Caldewey served as Founding Partner and Art Director for Colonna, Caldewey, Farrell. The early efforts of these two firms sparked the modern renaissance of label design. Caldewey now heads Icon Design Group in collaboration with colleague(and brother-in-law) Chuck House. House’s first label design was the now iconic Frog’s Leap. Together they have a loyal following of clients on five continents. http://www.icondesigngroup.net mailto:jeffrey@icondesigngroup.net