Dr. Joseph "Joe" H. Hancock II is a professor who has twenty-year retailing/merchandising background having worked for The Gap Corporation, The Limited, Inc. (L.Brands), the Target Corporation. He continues to do publishing and consulting work on an international level. Joe earned his PhD from the Ohio State University focusing his research in popular culture as it relates to transnational mass fashion garments and world dress; as well as, aspirational fashion branding and experiential retailing, with a focus on men's fashion and lifestyles. He has been an advocate of social justice since 1996 with the writing of his masters thesis on diversity in the workplace. He is the principal editor of the new peer-reviewed journal Fashion, Style and Popular Culture (Intellect). Being recognized by other institutions for his research on fashion branding, Dr. Hancock has lectured and taught courses at University of Technology in Sydney, Australia and at Stockholm University. He has continually been an invited speaker at Cornell University, The Ohio State University, Albright College, and the University of Delaware. Dr. Hancock has received research fellowships and grants from the Popular/American Culture Associations, the London College of Fashion, Stockholm University and the University of California. He served as an adjunct instructor at The Ohio State University, Ohio University, and Oregon State University.
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