Juana-Catalina is a serial intrapreneur and entrepreneur. She had developed multiple innovation projects in several industries, including fast-moving consumer goods, retail, financial services, mobile retail, cloud storage, digital identities, digital transformation, and social innovation across Asia-Pacific, Europe, Latin America, and North America. She is a startup advisor, author, and founder of JnC Nova and beterre. This company helps startups, intrapreneurs, and other innovators accelerate their development and grow their businesses by streamlining their innovation processes. Juana-Catalina is an executive coach for the Stanford GSB Seed-Stanford Institute for Innovation in Developing Economies and Stanford GSB LEAD for global executives and entrepreneurs.
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