Julie M Smith

Dr. Julie Smith is a trailblazer in large-scale organizational behavior change, with a knack for achieving “mission impossible.” As a co-founder of ALULA, a premiere behavior-based strategy execution firm, her methodologies, backed by decades of successful case studies with top-tier clients, have earned global acclaim. She then founded Performance Ally after family members experienced life-changing healthcare events caused by human error. Recognizing the difficulty of establishing even the simplest behaviors as habits, especially in healthcare settings, Performance Ally developed a “pocket coach” that provides the same personalized behavior-change guidance offered by seasoned organizational behavior consultants. Their enterprise application, Ally Assist, simplifies the behavior-change journey, making the science of organizational habit formation accessible to all companies, large or small.