Hi, I’m Karen, nice to meet you. I’m a Substack expert with two successful publications and tens of thousands of dollars per year in reliable recurring revenue – from just a few hours per week. I started my first Substack publication in 2021 with zero subscribers, and grew it into a sustainable (and super enjoyable) side stream of income for my food safety consulting business. At the time there was very little help or guidance available for newbie Substackers like me, so I set out to share everything I was learning while I built my audience and launched monetization. Of course, I used Substack to share what I was learning, creating a second, free publication, and again beginning with zero subscribers. I used a pseudonym out of respect for my food safety audience, who expect my full attention. By now you’re wondering exactly what my publications are (I’ve lost track of how many supposed ‘experts’ with Amazon books about Substack don’t appear to be doing well on the platform – I’m not one of those). My paid publication, published under my real name, is The Rotten Apple. It’s a Substack bestseller. My free publication, published as Karen Cherry, is Pubstack Success. It’s got a thriving community of readers and raving fans. When I’m not working in my food safety business, or helping Substack creators with one-to-one sessions and group coaching, you can find me near the beach in Australia, with a cold drink in my hand and sand between my toes. Cheers!
