Kath Pay

Kath lives and breathes email marketing. She is not only a world renown speaker and trainer but also practices her art with her consultancy, Holistic Email Marketing, where she is Founder and CEO. Kath currently sits on the EEC’s MAC Committee and was on the UK DMA’s Email Marketing Council for over 10 years. She was the Finalist for the EEC's 2019 Thought Leader of the Year Award. Kath is one of the UK’s leading Email Marketers, having headed up training for Econsultancy for 10 years and was the leading trainer in personalisation for 4 years. She has taught courses for the IDM (including the Award), Econsultancy, Digital Doughnut, B2B Marketing and Emarketeers. Kath has also lectured for the MSc in Digital Marketing Communications accredited by the Manchester Metropolitan University. She has helped hundreds of brands with their strategy and email programmes, including: Barclays, Transunion, Hiscox, Facebook, Ebay, Marks & Spencers – just to name a few.