Latif Mercado has been a part of the Freestyle Music scene for well over 25 years, and though his role in the beginning was minimal, the role he’s been playing ever since, has been massive, and a major force behind the genre’s continued success. As a Booking Agent with a who's who roster of Freestyle Legends, as well as his managerial involvement with such industry icons as Lil' Suzy and The Cover Girls, rarely would you find a Freestyle event happening without Latif somewhere in the mix. In an attempt to make people aware of the fact that Freestyle isn’t just a music, but rather a culture, La’ began writing books, in hopes of reaching fans through a medium they would never expect, and in 2011, his debut novel, FREESTYLE FOR LIFE, did just that! Since then, Latif has released several books that, not only feature Freestyle as part of its overall theme, but also its main characters of Latin decent. Though born and raised in New York, Latif currently resides in North Carolina with his wife, two grown children, four grandkids and a dog named Coco. Latif loves hearing from his readers, answering questions, and sharing whatever advice he possibly can, whether it be on writing, or maybe something Freestyle related, so be sure to reach out, even if it’s just to say hi. For more information on Latif, or to connect with him on the various platforms, please go to LatifMercado.com
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