Len Ferman

Len Ferman is an adjunct professor of management at the University of North Florida where he teaches Business Creativity and Innovation. Len is also a faculty member of the American Management Association where he teaches Creative Thinking in Business and Design Thinking. In 2013, Len founded Ferman Innovation to help companies understand customer needs and generate and evaluate breakthrough ideas to improve the customer experience. Prior to founding Ferman Innovation, Len spent 25 years with Fortune 100 companies managing customer experience research and innovation. Len held senior positions at AT&T, Barnett Bank and Bank of America where he introduced many new products, led the front end of innovation and served as head of ideation. He developed the Idea Tournament process to identify and select the optimal concepts for development. Len has significant experience as a qualitative research moderator and brainstorming facilitator. He has been moderating/facilitating groups and individual sessions for over 25 years. Len is a frequent speaker at major business conferences on innovation, including a keynote speech at the Customer Experience Leaders Summit. Len holds two masters degrees from Duke University (M.B.A. in Marketing and a Master’s in Economics).