As a Subject Matter Expert and professor, I bring 15 years of professional experience to enhance learning with real-world business insights. My background includes leading specialized marketing teams and developing strategies for prominent brands and agencies such as Blue Wheel, Tinuiti, Central Michigan University, Quicken Loans, and work with Shark Tank brands. In my university work, I focus on curriculum and course development, including Marketing Metrics & Analytics for Decision Making and Social Media Advertising. This enables me to apply industry knowledge directly in the classroom, shaping future marketing professionals. To support aspiring marketers, I authored a book series aimed at enhancing strategies in digital channels like social media, email, and SMS. The series combines practical knowledge with theoretical insights drawn from my extensive experience. Key benefits include increased brand awareness, enhanced engagement, cost-effective advertising strategies, targeted reach through data-driven approaches, and measurable results for campaign optimization. The series covers essential topics such as defining digital marketing strategies, setting objectives, analyzing campaign performance, and utilizing zero and first-party data for advanced strategies. Integrated into university curricula, it serves as a valuable resource for business owners and marketers seeking to excel in the digital landscape. I hope my books support your journey and deepen your knowledge for future success.
