Lola Bakare

Lola Bakare is an Anthem Award-Winning Inclusive Marketing Strategist, creator of the #responsiblemarketing movement, and owner of be/co, a boutique consultancy that empowers brands and marketing leaders with strategic guidance, content strategy, messaging development, executive coaching, training, and workshops that unleash new levels of success. With a wealth of experience on the frontlines of marketing leadership at The Daily Dot, PepsiCo, New World Pasta, Diageo, and Dell (for world-class brands including Gatorade, Ronzoni, and Smirnoff), Lola’s distinctively empathetic approach comes from her deeply nuanced understanding of the unique challenges marketing leaders face across industries. As a LinkedIn Top Voice, she can often be found engaging in frequent discourse with her 37k+ community of passionate thought partners (because the term “followers” is a bit too culty for her taste). Her writing and commentary can be found in major publications, including Adweek where she made the 2023 Creative 100 List, Harvard Business Review, Marketing Brew, Forbes CMO, and Insider where she is recognized as one of 13 Top Consultants and Experts helping advertisers with diversity. A frequent panelist, moderator, and keynote speaker, Lola can often be seen inspiring and learning from colleagues at Cannes LIONS, Brandweek, Reuters Strategic Marketing, SXSW, LinkedIn B2Believe, and Female Quotient spaces, and getting to know the marketing leaders of tomorrow as a sought-after guest lecturer at universities nationwide. Her first book “Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy", can be purchased here on Amazon.