Matthew Lewsadder is a strategic advisor, author, and speaker who helps B2B technology companies create brands that people love--and products they can't live without. For the better part of two decades, he has partnered with B2B executive teams across industries and geographies to uncover breakthrough insights and translate them into strategies that drive brand differentiation, unleash hidden demand, and fuel revenue growth. Matthew is the founder and Managing Director of Brighttail, a full-service agency that helps B2B firms turn demand marketing into their unfair advantage.
