Melina Palmer is CEO of The Brainy Business, which helps companies around the world apply behavioral economics so customers buy and employees buy in. She has written three bestselling books and hosts The Brainy Business podcast, which has more than 1 million downloads in over 170 countries. A consultant and keynote speaker, she also teaches applied behavioral economics via the Texas A&M Human Behavior Lab. The Brainy Business was named the #1 psychology podcast people in business should listen to by Psychology Today and a Top Podcast to Help Your Company Thrive by Inc Magazine. According to Michael F. Schein, author and columnist for Forbes, Inc and Psychology Today, Melina's first book, What Your Customer Wants and Can't Tell You (2021) is "The most important business book to come out in years." This book was a finalist in two categories in the International Book Awards and won 1st Place in the Chanticleer International Book Awards. Dr. Robert Cialdini, author of Influence and Presuasion said Melina's second book, What Your Employees Need and Can't Tell You (2022), was "a tour de force." and was a finalist in the Chanticleer International Book Awards. Nir Eyal said Melina's third book, The Truth About Pricing (2024), is "Immediately useful to anyone wrestling with pricing," and Phill Agnew called it "A must read for every entrepreneur." If you work in business, Melina's books are for you.
