Melissa Urban

MELISSA URBAN is the Whole30 (whole30.com) co-founder and CEO, and an authority on helping people change their relationship with food, set boundaries, and create life-long, healthy habits. After overcoming a five-year drug addiction in 2000, she adopted a growth mindset, dove into fitness, and began to study nutrition. In 2009, she self-designed a 30-day dietary experiment and saw unexpected and life-changing physical, mental, and emotional benefits. A few months later she blogged about the experiment and invited her readers to give it a try, calling the program "the Whole30." Thirteen years later and Whole30 is now a household name, featuring partnerships with Chipotle, Whole Foods, LaCroix, and Applegate, and eight Whole30 books. Melissa is a seven-time New York Times bestselling author (including the #1 best-seller The Whole30); has been featured by The Today Show, Good Morning America, the New York Times, the Wall Street Journal, Forbes, and CNBC; and ranks #13 on 2023's Top 100 Most Influential People in Wellness. Melissa has presented more than 150 health and nutrition seminars worldwide, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. Melissa hosts the popular podcast Do the Thing, available wherever you listen to podcasts. She enjoys hiking, snowshoeing, and paddle boarding; yoga and the gym; solo traveling; reading books; and the science of habit and change. She lives in Salt Lake City, Utah.