Michael Stone

Michael Stone is the chairman and co-founder of Beanstalk, a leading global brand licensing agency that is a part of Omnicom Group. A leader in all facets of licensing, Michael has developed brand extension programs for major multinational corporations, celebrities, sports and entertainment properties, as well as retail exclusive programs devoted to specific licensed properties. He was instrumental in driving the evolution of licensing from primarily an entertainment marketing tool to a highly effective corporate branding tool used by many of today’s Fortune 500 companies. A member of the Licensing Hall of Fame, Michael is a widely sought-after authority on licensing and is frequently cited in Advertising Age, USA Today, The Wall Street Journal, Bloomberg News, The New York Times and other media outlets. He also regularly contributes to Forbes. His blog can be found at http://www.beanstalk.com/beantalk/.