Why does success seem so elusive to so many people despite working so hard? How do only a select few manage to effortlessly get 10x results? The reason is that the highly successful people know the factors that serve as long levers to give them disproportionate results. They focus only on them for their fullest advantage. What are these long levers or the factors that produce 10x impact? I have been passionately studying this subject, for many years. 10x impact series is the outcome of the same. Ideas on Demand, the first in the series, is all about creativity. Idea people always seem to enjoy an unfair advantage over the rest. From a newbie struggling for creative ideas to an idea person, who helps corporate clients with creative solutions, it had been a long journey. My struggle with creative ideas started in 1997, after my elevation from a sales manager to marketing head. For me, becoming creative was a non-negotiable option. In my desperation, I read every book on the subject of creativity and innovation that I could lay my hands upon. Attended workshops and tried to apply every learning in my work. Slowly my brain started getting rewired and I started seeing the results. Since then creativity is my main source of livelihood This book is an outcome of my twenty-four years of learning and experience in the field of creativity.
