Nada Lena Nasserdeen

Nada Lena Nasserdeen is the Founder and CEO of Rise Up For You, a #1 Best-Selling Author, and a 2x TEDx Motivational Speaker. Over the past five years, she and her team have coached and trained over 100,000 individuals worldwide, empowering leaders and teams to thrive. Her company, Rise Up For You, has partnered with notable clients, including Fortune 5 companies, leading tech and pharmaceutical organizations, small businesses, and educational institutions. Through their innovative programming, they’ve made an impact in over 50 countries. Nada has been featured on hundreds of podcasts and radio shows and has delivered motivational and educational talks for esteemed platforms such as TEDx, Google, The California HR Conference, and The World in Leadership Diversity Conference, among others. She’s had the privilege of sharing the stage with iconic figures like Tony Robbins, Les Brown, Adam Grant, Sharon Lechter, and David Meltzer. Nada’s work has also been spotlighted on Apple TV, Bloomberg, Canada’s Global TV, Radio Canada, and Amazon Prime TV, to name a few. She was one of the few female co-hosts for *The Office Hours*, a talk show interviewing celebrities, athletes, and world-renowned entrepreneurs. In 2023, Nada was honored with a Times Square billboard in New York, recognizing her remarkable contributions to leadership and personal development. Above all, Nada is deeply passionate about giving back. She is most proud of her philanthropic work with underprivileged youth, including teaching soft skills to young men and women in juvenile detention centers, a commitment for which she received the OC Sheriff’s Award.