Paul Cherry is author of the top-rated bestseller, “Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants” (AMACOM). Now in its second edition, the book has been published in five languages. “Questions that Sell” has been listed on BookAuthority’s “Best Sales Books of All Time.” Bookauthority serves millions of book recommendations every month and was ranked #1 on ProductHunt. It maintains book recommendations from domain experts such as Elon Musk, Warren Buffett, Prof. Daniel Kahneman, Sheryl Sandberg, and David Allen. He has also written two additional books: “Questions That Get Results - Innovative Ideas Managers Can Use to Improve Their Teams' Performance” (Wiley) and “The Ultimate Sales Pro - What the Best Salespeople Do Differently” (HarperCollins Leadership). For over 23 years as a top sales effectiveness expert, Paul has helped business-to-business sales reps close more deals in all major industries. As a recognized thought leader in customer engagement strategies, he has been featured in more than 250 publications, including Investor’s Business Daily, Salesforce, Selling Power, Sales & Marketing Management, The Kiplinger Letter, and Inc. Paul is the president and founder of Performance Based Results, which delivers intense customized sales workshops, coaching, and leadership programs to companies across North America, UK, Europe, the Middle East, Asia, New Zealand and Australia. He has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Paul’s clients typically get 7 times their return-on-investment (ROI) or better. Paul is a graduate of the University of Delaware (BA and MPA). He resides in Wilmington, Delaware, outside of Philadelphia.
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