As a young man, Peder Tellefsdal lost his faith and abandoned Christianity. After spending more than 20 years as a political advisor and PR consultant, he has seen the true impact of a story told the right way. It was a non-church organization, Alcoholics Anonymous, that helped him discover the power of grace and finally connect with the core message of the Gospel. Now, he’s turned his attention to helping church leaders reach people like him. In 2022, he delivered a talk at TEDxArendal where he shared his story of repentance, "How to seek forgiveness when relationships are on the line,” which inspired over 1.7 million people. He lives in Arendal with his wife and two young children and spends his rare free time shredding on an electric guitar.
