Peter Boatwright is the Allan D. Shocker Professor of Marketing and New Product Development at the Tepper School of Business at Carnegie Mellon University and has been on the faculty since 1997. Peter also serves as Director of the Integrated Innovation Institute, a market-focused center designed to speed the pace of innovation, which he co-founded with Jonathan Cagan. The Integrated Innovation Institute offers professional master degree programs in Pittsburgh and Silicon Valley as well as applied research and sponsored projects. Peter has consulted with companies ranging from Fortune 100 to entrepreneurial start-ups, with a focus on innovation management and product strategy. He has led innovation teams for decades at the university and within companies, teams that produced dozens of patents as well as successful products in the marketplace. Peter has taught courses on new product management, pricing strategy, digital marketing, product development, brand strategy, and marketing research as well as various courses in statistics. His research on a variety of business topics is published in academic journals, and he has coauthored two books on innovation with Jon: The Design of Things to Come and Built to Love.
