Peter Hill is a Partner in Mark Holt & Co Chartered Accountants and its sister business, Healium LLP. He has worked on projects in hundreds of businesses across the UK and Europe, and in every single one of them Price was a critical factor to their success (or failure), yet not one of them had read a book on the topic, attended a training course, or spent any time tackling the subject within their business. He developed a passion for the subject as he found the simplest of ideas had the most profound impact on businesses profits. After 20 years of running projects and building up his bank of case studies, he felt compelled to put them all in a book, Pricing For profit. Since publication, Peter has been involved in a wide range of Pricing consulting projects across Europe and into the US and Canada, on retail, wholesale, manufacturing and technology businesses. He continues to consult on a range of businesses and welcomes new projects. Contact him via LinkedIn or through the business websites
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