Rhett Finley

We’re a diverse business driven team spanning multiple industries and perspectives, with a common goal of helping entrepreneurs avoid the hurdles we faced. When we started our first ventures, we were like many first-time business owners: ambitious, optimistic, and...a bit lost. We made our share of mistakes, learned tough lessons, and eventually built multiple six- to eight-figure businesses. As each of us found success in our respective industries—from real estate to sales, artificial intelligence to business coaching—one thing became clear: navigating the business world doesn’t have to be a maze of stress and uncertainty once you learn the ropes. Over time, countless business owners came to us with questions, big and small—questions that needed real, practical answers. We noticed that even after guiding them through the process, they wanted more: strategies, handholding, insider advice that made their journeys easier and more achievable. We realized that a book could reach people everywhere, helping them sidestep common pitfalls and empowering them to build strong, resilient businesses. Some of our companies are direct competitors in the marketplace. But because of our friendships forged long before our entrepreneurial journeys began, we decided to write under the pen name Rhett Finley to bring our shared experiences and knowledge to you. Our books are our way of giving back, written from hard-earned experience, roadmaps built from years of success and failure. Let our experiences guide you as you transform your passion into a sustainable, profitable businesses.