Bots & Bosses: Who's Really Running Customer Support?
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Robert Cabral is a customer support and success leader with a proven history of building support teams from the ground up and scaling them to support multimillion-dollar revenue. With a background in advertising and public relations, he has always been fascinated by the psychology behind customer behavior. His expertise lies in developing high-performing teams, optimizing customer experiences, and exploring the evolving role of AI in support. As a proud Dominican, Robert embraces resilience, adaptability, and the power of community—values that shape both his leadership style and personal life. When he’s not writing or leading support teams, you can find him spending time with family, exploring new dishes, or playing pickup basketball.
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