Sagar Sethi

Sagar Sethi is an accomplished entrepreneur, author, and business leader based in Melbourne, Australia. As the founder and CEO of Xugar, a full-service digital marketing agency, Sagar has spent over a decade helping businesses achieve exceptional growth through innovative and results-driven strategies. His journey from a passionate marketer to an industry leader is marked by numerous awards and a reputation for delivering transformative results. Sagar is the host of The Xweet Spot podcast, where he engages with industry experts to provide actionable insights for business owners. A sought-after mentor and speaker, he is deeply committed to supporting start-ups and funding initiatives that empower underprivileged children. In his debut book, The Business Knight, Sagar blends timeless virtues with modern leadership strategies to offer practical guidance for entrepreneurs and leaders. When not working, he spends time with his family and pursues his vision of building businesses and creating a lasting impact.