Sarah Hyndman

Sarah Hyndman is the author of the bestselling 'Why Fonts Matter' and the founder of Type Tasting (www.typetasting.com). She's given a TEDx talk and she speaks at events around the world. She’s an engaging guest on radio and TV (including Word of Mouth with Michael Rosen, Today and Saturday Live for BBC Radio 4, Sunday Brunch for Channel 4). She's on a mission to change the way we think and talk about typography by making it fun and accessible for everybody. Sarah specialises in making typography entertaining and relevant with humour, a dash of theatre and lashings of audience participation. She creates multisensory installations, immersive events and innovative workshops designed to challenge assumptions. She’s been researching typography and perception through all the senses since 2013 and co-publishes research papers.