Siham Malek is an expert in market research and a thought leader in her field, with over 20 years of experience. As the Managing Director of Integrate, a subsidiary of Kantar, she has helped the company become a leader in market research, providing its clients with deep insights and unparalleled understanding of the market. Her experience as the leader of this company bolsters her reputation as a trusted expert and her commitment to her clients' success, enabling her to offer cutting-edge solutions to help them succeed in increasingly complex and diversified markets. In recognition of her contributions, Siham was named an Insight250 2024 winner, a testament to her leadership and innovation in market research. Under Siham’s leadership, Integrate was also featured as a business case in the Kotler book "Essentials of Modern Marketing" Maghreb edition, further highlighting the company's impact and innovative approach in the market. Siham's purpose is to support Brand Builders by empowering them with Consumer insights. She initiated the extension of the Brand Africa initiative to North Africa in 2020, aimed at strengthening African brands in the global market. Siham shares her expertise through participation in various initiatives, publications, conferences, and TV shows. This leadership position reflects her commitment to excellence and integrity in her work, as well as her desire to advance the sector in her country and across the African continent. As the president of the Moroccan Association of Insight and Study Institutes (AMISE) and a board member of the African Market Research Association, Siham aims to promote ethical and professional standards in the market research industry. With her expertise, leadership, and commitment to improving the market research industry, Siham continues to provide innovative solutions to her clients and contribute to the development of brands.
